Criancas do Amazonas Region, Brazil

The Amazon region of Brazil is part of the most vast, rich forest in the world. Located in the northern portion of the country, the region is well-known for its amazing biodiversity, which makes it appealing for tourists seeking adventure and nature.

The Amazon also is a living example of the inequality that exists in Brazil. At the national level, economic indicators present a country whose financial fortunes are steadily improving every day, but these indicators also hide the reality of poverty and the lack of access to basic services in the Amazon region.

For many years, World Vision has supported an area development program in the region called Crianças do Amazonas (Children of the Amazon). The communities served are spread out along the Solimoes River, making it difficult for government to provide water solutions as there. Families use water from the river, but without a proven disinfection process, the water is a source of waterborne diseases, especially for children younger than 5, instead of being an asset for healthy leaving.

Through the 2012 Nika Water and Vix Swimwear Água Pura Brasil campaign, access to safe water was achieved, by using the solar disinfection (SODIS) technique. This technique, endorsed by the World Health Organization, involves leaving water-filled plastic bottles in hours of sunlight, which disinfects the water for safe use. The goal of the Água Pura Brasil program was to provide access to clean water for hundreds of schools and families, significantly reducing the number of children who suffer from waterborne diseases, and then replicating this in other communities.

Program beneficiaries will be selected from the most vulnerable families, who do not currently have access to safe water at their home, families with a child younger than 10, and families that include someone who is pregnant. A World Vision advisory team will also conduct educational workshops on family health and disease prevention, as well as on the SODIS technique.